The method
How I Sell Your Home, Step by Step
From staging help to photo day to targeted ads, here is how I sell homes in Barrington, Algonquin, Crystal Lake and across the Northwest suburbs of Chicago.
The short version
Most agents list a home and wait for the right buyer to find it. I don't. I help you get your home ready, bring in professional photographers and videographers, and put it in front of buyers who are already searching for a home like yours. I answer my phone the whole way through, and so do the agents bringing offers.
It comes down to four steps, and I'll walk you through each one.
Find out what my home is worth
Equity: Know what your home is worth before anyone sees it
"What's my home worth?" is the first question I hear. I answer it before anything goes public. I look at what similar homes have sold for and what's on the market right now, and I give you a clear recommendation with the reasons behind it.
If you want to talk it through twice, we talk it through twice. This is probably the biggest investment you'll make in your life, and I don't like rushed decisions. You choose the price. My job is to make sure you choose it with real information.
How I Sell Your Home, Step by Step
Presentation: Photos and video that show your home at its best
Before any photos, I walk through your home with you and help you stage it. We decide what stays, what goes and what moves, so your home looks like the best version of itself.
Then professional photographers come on a set date, and your home is ready that day. A professional videographer shoots a video tour too. On some homes I also make a narrated video, depending on the property. Video says a lot more than pictures alone.
Impact: Your home in front of buyers who are already looking
This is where I'm different. I run paid ads behind your video and your new listing, aimed at buyers already searching your area for a home like yours.
Housing ads follow Facebook's housing rules, so I aim by what people are searching for, never by who they are. I'm not just putting your home out there and hoping the right people see it. I've trained specifically in digital marketing, so I know how to put your home in front of the buyers already looking for it.
Campaign: A launch with a plan, and a phone that gets answered
When offers come in, I lean on my Certified Real Estate Negotiator (CREN) training, which taught me the give-and-go of negotiating.
I answer my phone well into the evening, for you and for every agent bringing an offer, because a missed call can cost a deal. After closing, I stay involved with pop-bys a few times a year and check-in messages.
Frequently Asked Questions
Do I have to stage my home?
No. It's your home and your call. Before any photos I walk through it with you and help you decide what stays, what goes and what moves, so it looks its best.
Who takes the photos and video?
Professional photographers and videographers, on a set date. We get your home ready first, so it's at its best that day.
Can I reach you in the evening?
Yes. I answer my phone well into the evening, and I do the same for the agents bringing offers.
What happens after closing?
I stay involved. A few times a year I stop by with a pop-by or send a check-in message.
How I launch your home
Launch day, not list day.
Before your home goes live, professional photographers and videographers shoot it on a set date. Here are videos from homes I've listed.
Keep exploring
Ready to make your move with Laurie Arslani, REALTOR®?