The Northwest Suburbs Home Seller's Guide
How I get your home ready, photographed and in front of buyers already looking, one step at a time.
Before you start
Most agents list a home and wait for the right buyer to find it. I don't. I help you get your home ready, bring in professional photographers and videographers, and put it in front of buyers who are already searching for a home like yours. Here are the four steps, so you know what to expect.
Find out what my home is worth
Step 1: Know what your home is worth before anyone sees it
I look at what similar homes have sold for and what's on the market right now, and I give you a clear recommendation with the reasons. If you want to talk it through twice, we talk it through twice. You choose the price. My job is to make sure you choose it with real information.
Step 2: Get it ready
Before any photos, I walk through your home with you and help you decide what stays, what goes and what moves. Then professional photographers come on a set date, and a professional videographer shoots a video tour too. On some homes I also make a narrated video.
Step 3: Put it in front of buyers who are already looking
I run paid ads behind your video and your new listing, aimed at buyers already searching your area for a home like yours. Housing ads follow Facebook's housing rules, so I aim by what people are searching for, never by who they are. I've trained specifically in digital marketing, so I know how to put your home in front of the buyers already looking for it.
Step 4: Offers, and what happens after closing
When offers come in, I lean on my Certified Real Estate Negotiator (CREN) training, which taught me the give-and-go of negotiating. I answer my phone well into the evening, for you and for every agent bringing an offer. After closing, I stay involved with pop-bys and check-in messages. For the full picture, see my How I Work page, or my Selling Your Home page.
Frequently Asked Questions
Do I have to stage my home?
No. It's your home and your call. Before any photos I walk through it with you and help you decide what stays, what goes and what moves, so it looks its best.
Who takes the photos and video?
Professional photographers and videographers, on a set date. We get your home ready first, so it's at its best that day.
Can I reach you in the evening?
Yes. I answer my phone well into the evening, and I do the same for the agents bringing offers.
What happens after closing?
I stay involved. A few times a year I stop by with a pop-by or send a check-in message.
Keep exploring
Ready to make your move with Laurie Arslani, REALTOR®?